One Page Websites – The Pros & Cons

One page websites have a lot of things going for them. Many users are attracted by the undoubtedly slick and visually appealing designs. These designs have become a sort of trend, and a justified one at that when taking into consideration their simplicity. But regardless of all these associated positives, are they right for your business?


PROS

 

Controlling the Flow of Information

Websites are designed to take the user on a journey. Whilst this is very possible on a multi-page site, the architecture of the website cannot control the way in which the user takes this journey – there is no control over the user switching back and forth between pages, and therefore potentially missing important information.

On a single page site, this journey can be easily controlled – making the user see what you want them to, and when.

Greater Opportunities for Engagement

Big blocks of texts can quickly bore users, especially if the presentation of that information is relatively similar throughout the site. One page websites have a sort of specialty in telling the stories of the service they are providing. Scrolling down through these sites creates movement within the site, animating it, and creating a higher level of user interaction.

This is a good example http://www.dangersoffracking.com/

Immersive Experience

Many multi page websites like to focus on a beautifully designed landing page, with the remaining internal pages only receiving a mediocre design that appears dull in comparison.

On a one page website, the same strong, attractive, and engaging design is utilised throughout – allowing for a much more immersive user experience.

Smaller Conversion Rate

Research has shown that single page sites have a 21.8% lead when it comes to customer conversions. When a user has to go via multiple pages to find what they are looking for, each click (and therefore each load time) increases the chances of them not converting to a customer.

In Line with User Behavior

It used to be that traditional schools of thought argued that long pages, with lots of information and continuous scrolling, were unadvisable. However, in the light of Twitter, Facebook and Pinterest, user habits have changed – now encouraging scrolling. Screens are bigger, the web is more and more image driven, and it’s harder to hold a users attention span. These single page sites create the striking and visually immersive experiences so craved by the modern day user – they match their behavioral patterns.

 

CONS

 

SEO

Having so much content on one page has several implications for SEO. Some of these are beneficial such as all links pointing to one page, therefore increasing the likelihood of a higher page ranking. However, the negatives far outweigh the positives. It is difficult to optimise a single page for more than one keyword. With such a large amount of differing content, all on one page, it can be problematic to effectively optimise for even one word.

There is only one little keyword tag, one meta description, and just one URL. On top of this, the slow load time of large single page sites can also be detrimental to SEO.

Site Architecture Difficulty

When it comes to multi page websites, there are numerous tried and tested methods in which to create a great site – whereas for single page sites, this is slightly more problematic. The segmentation of information is very important, and this can become confusing on a single page.

Less Insight

Google Analytics is a vital part of understanding the workings of your website. It gives insight into several areas, including; which areas are popular, what causes people to leave, and what pages are ignored. Because of the nature of a one-page site, analytics can’t provide much more insight past the number of visitors a site has and the duration of that visit.

Difficulty Updating

Although great for brochure type websites, one-page sites are limited when needed for websites that have constant flow of new content. If you need to regularly update your website, your going to have to consider multi-page sites.

So what do we think?

As was stated earlier, one-page sites really can offer beautiful and incredibly fun designs when it comes to the users experience as a result of the often immersive engagements offered. This is great when your website is needed for a brochure style campaign or portfolio. But they are a risky step away from traditional multi page websites, and in most cases do not offer the ability to cover a large variety of subjects and categories.

Top 10 SEO Tips – how to improve your Google ranking

No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.


What is Search Engine Optimisation (SEO)

SEO is the process in which the traffic to your website is improved from search engines such as Google, Yahoo, and Bing via organic or algorithmic search results in search engines. The higher a website appears in search results, the higher the number of visitors the page will receive from the search engine. There are several methods to improve your pages ranking without submitting to the paid schemes offered by search engines. Listed below, and in no particular order, are 10 that we believe are absolutely vital!

1. Page Titles

The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

2. Keywords

The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’.

3. ALT Tags

Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

4. Sitemaps

A sitemap – a page specifically listing and creating links to all the other major pages on your site – allows for search spiders to locate pages quickly, and with more relevance to the search in question. Therefore every page is easier to find for both the spiders and users alike, and can be reached with significantly less clicks.

5. Mobile Site

‘With nearly 40% of organic traffic coming from mobile devices in 2015’, its hardly surprising that websites with a mobile friendly interface will rank higher in Google searches. Ultimately Google is trying to provide the best user experience – so really the better the user experience on your site, the better you will rank with Google.

6. Don’t Use Flash

Many small businesses like to run their sites using Flash as it is easy to launch and is fairly cheap. However, Google always ranks Flash sites lower then sites running on alternative platforms – partially because you cannot link to an individual page. Changing a Flash-based site to WordPress will hugely increase your search engine rankings.

7. Update Content Regularly

I’m sure this is something you would be doing regularly anyway – but even so, it’s an absolute must! Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Make sure to keep it fresh.

8. URL Structure

A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categorise the site pages.

9. Grow Natural Links

Another key ranking factor in Google’s algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the reliability and relevance of your site partially as a result of how many times it has been recommended by third parties. Therefore it is important to monitor how these links are growing.

10. Monitor your Progress

You won’t know if all your hard SEO work is paying off unless you keep track of your search standings. Keep an eye on your page ranking via tools like Alexa and the Google toolbar. On top of this its important to check your referrer log so that you can see how your visitors arrive to your site, and the search terms they are using to get there.