A lot has changed in the realm of web design over the last decade – if you had a new website built in 2006, the concepts behind it would have been flashy, innovative and unique. Leave this design unchanged and fast forward to 2016 – it is now clunky, hard to navigate, and has aged very badly!
An online presence for businesses no longer remains as simply an invaluable asset, but rather, it is now an absolute essential. In many cases it will be the first point of contact that a customer has with your company or organisation, and therefore it is important to present a professional image that is in line with the identity of your business. This is something that helps build a positive relationship with your clientele by establishing a certain level of trust.
We all know every new customer to your e-commerce site is a potential new sale, and therefore very important, but what about the customers you already have? Aren’t these customers just as valuable? These customers have already shown an interest in your brand, bought your product(s), and have an experience of the brand first hand. It is these customers that are ultimately a great resource helping you to continue to maintain your sales through repeat orders. If you’re despairing at how to increase repeat orders though, panic not; we’ve culminated a list of 10 top tips to help you with this predicament!
Shopify is one of the most popular platforms available for ecommerce websites – and for good reason! Shopify is effectively the WordPress equivalent, but for e-commerce solutions. It is simple to use and has an intuitive UI (User Interface) that can be easily picked up. If your main business is selling online, then in many cases Shopify can act as both your storefront and your corporate front.
Different websites have different needs and therefore will require different features in order for them to be successful. The needs of an e-commerce site compared with that of an accounting firm are far and few between, for example, where a clothing brand is selling a range of T shirts, they need to have a feature to let customers know when a particular size or colour is out of stock. This necessity would be obsolete in an accounting firm where they are offering their services rather then a physical product. Regardless of a particular site’s needs, however, there is one feature that is critical to the success of all sites – mobile-friendliness and responsive design support.
We’ve all heard the term ‘User Experience’ (UX) and how the design and functionality of a website should be providing the best experience, but what specifically should we be aiming for to reach this?
One page websites have a lot of things going for them. Many users are attracted by the undoubtedly slick and visually appealing designs. These designs have become a sort of trend, and a justified one at that when taking into consideration their simplicity. But regardless of all these associated positives, are they right for your business?
No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.
For many people, the thought of building a simple website, let alone one that allows customers to purchase products, is quite a daunting prospect. The truth is though, that with the correct thought and preparation it is a relatively simple process. Advances in technology have made it possible for even those with no programming knowledge or design prowess to be an integral part of a website build.
Error pages, pop-ups and call to actions – not the most thrilling part when thinking about a website’s copy, right? Wrong. These are the elements where you can have fun and express the voice of your brand most explicitly.