Each time you place a Google search you are essentially asking for a recommended list of websites relevant to the nature of your search. To be able to serve up these recommended results Google has to crawl billions of web pages, determine their purpose, rate their quality and then rank them within its index.
Getting your website right can be difficult – from one angle you want your site to display as much information as possible in an attempt to emphasise your expertise in a particular field. On the other, you don’t want your website to appear clunky and boring as it needs to stand above all others to catch the eye of the consumer.
Google Analytics (GA) is something that most of people have heard of, some have integrated with their website, but few know exactly what it does and just how it can transform your business from a digital perspective.
A lot has changed in the realm of web design over the last decade – if you had a new website built in 2006, the concepts behind it would have been flashy, innovative and unique. Leave this design unchanged and fast forward to 2016 – it is now clunky, hard to navigate, and has aged very badly!
An online presence for businesses no longer remains as simply an invaluable asset, but rather, it is now an absolute essential. In many cases it will be the first point of contact that a customer has with your company or organisation, and therefore it is important to present a professional image that is in line with the identity of your business. This is something that helps build a positive relationship with your clientele by establishing a certain level of trust.
We all know every new customer to your e-commerce site is a potential new sale, and therefore very important, but what about the customers you already have? Aren’t these customers just as valuable? These customers have already shown an interest in your brand, bought your product(s), and have an experience of the brand first hand. It is these customers that are ultimately a great resource helping you to continue to maintain your sales through repeat orders. If you’re despairing at how to increase repeat orders though, panic not; we’ve culminated a list of 10 top tips to help you with this predicament!
Shopify is one of the most popular platforms available for ecommerce websites – and for good reason! Shopify is effectively the WordPress equivalent, but for e-commerce solutions. It is simple to use and has an intuitive UI (User Interface) that can be easily picked up. If your main business is selling online, then in many cases Shopify can act as both your storefront and your corporate front.
Different websites have different needs and therefore will require different features in order for them to be successful. The needs of an e-commerce site compared with that of an accounting firm are far and few between, for example, where a clothing brand is selling a range of T shirts, they need to have a feature to let customers know when a particular size or colour is out of stock. This necessity would be obsolete in an accounting firm where they are offering their services rather then a physical product. Regardless of a particular site’s needs, however, there is one feature that is critical to the success of all sites – mobile-friendliness and responsive design support.
We’ve all heard the term ‘User Experience’ (UX) and how the design and functionality of a website should be providing the best experience, but what specifically should we be aiming for to reach this?