Different websites have different needs and therefore will require different features in order for them to be successful. The needs of an e-commerce site compared with that of an accounting firm are far and few between, for example, where a clothing brand is selling a range of T shirts, they need to have a feature to let customers know when a particular size or colour is out of stock. This necessity would be obsolete in an accounting firm where they are offering their services rather then a physical product. Regardless of a particular site’s needs, however, there is one feature that is critical to the success of all sites – mobile-friendliness and responsive design support.
We’ve all heard the term ‘User Experience’ (UX) and how the design and functionality of a website should be providing the best experience, but what specifically should we be aiming for to reach this?
One page websites have a lot of things going for them. Many users are attracted by the undoubtedly slick and visually appealing designs. These designs have become a sort of trend, and a justified one at that when taking into consideration their simplicity. But regardless of all these associated positives, are they right for your business?
No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.
For many people, the thought of building a simple website, let alone one that allows customers to purchase products, is quite a daunting prospect. The truth is though, that with the correct thought and preparation it is a relatively simple process. Advances in technology have made it possible for even those with no programming knowledge or design prowess to be an integral part of a website build.
Error pages, pop-ups and call to actions – not the most thrilling part when thinking about a website’s copy, right? Wrong. These are the elements where you can have fun and express the voice of your brand most explicitly.