A lot has changed in the realm of web design over the last decade – if you had a new website built in 2006, the concepts behind it would have been flashy, innovative and unique. Leave this design unchanged and fast forward to 2016 – it is now clunky, hard to navigate, and has aged very badly!
Different websites have different needs and therefore will require different features in order for them to be successful. The needs of an e-commerce site compared with that of an accounting firm are far and few between, for example, where a clothing brand is selling a range of T shirts, they need to have a feature to let customers know when a particular size or colour is out of stock. This necessity would be obsolete in an accounting firm where they are offering their services rather then a physical product. Regardless of a particular site’s needs, however, there is one feature that is critical to the success of all sites – mobile-friendliness and responsive design support.
No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.