Each time you place a Google search you are essentially asking for a recommended list of websites relevant to the nature of your search. To be able to serve up these recommended results Google has to crawl billions of web pages, determine their purpose, rate their quality and then rank them within its index.
Google Analytics (GA) is something that most of people have heard of, some have integrated with their website, but few know exactly what it does and just how it can transform your business from a digital perspective.
One page websites have a lot of things going for them. Many users are attracted by the undoubtedly slick and visually appealing designs. These designs have become a sort of trend, and a justified one at that when taking into consideration their simplicity. But regardless of all these associated positives, are they right for your business?
No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.