9 FAQs on WordPress.

There are thousands of searches on WordPress every day. In fact there are over 2.8 million on Google for the keyword ‘Wordpress’ every month.

What are the 5 best plugins for 2018?

Can my cat have a blog on WordPress?

What is a WordPress permalink?

It is easy to become weighed down by indigestible attempts to explain these common queries, particularly the ones about cats. In this weeks blog we are hoping to redress the balance and answer a selection of the most common questions about WordPress from all corners of the digital expanse.

Let me make it clear, we are not trumpet blowers here, this will be an honest view of some of the positives as well as – and arguably more importantly – the negatives associated with using WordPress as your springboard to a successful future online.

So, let’s kick off with an easy one….

1) What are Diffusion Digital’s top 5 plugins for 2018?

Tricky to narrow down but here are some that we use across most of our website builds.

WPERP logo

Any business owner, on or offline, needs to have exceptional organisational skills if they want to scale up their business, and they are going to need even greater skills to stay there.

WP ERP is a powerful plugin that aids hman resource management, customer relations management and accounting. These three pillars are key to supporting a scaling business and dramatically brighten up what is normally an incredibly mundane and time-consuming job.

Price: Free

best web soft logo

For those of you looking to cross borders and go global, having a Multilanguage option on your site is crucial to attracting and retaining new customers. Now, no translation software is perfect and even the best leave a little to be desired, but the Multilanguage plugin is up there with the best. The plugin works across pages, posts, widgets, menus, custom post types and taxonomies, allowing the user to easily switch to one of the 80+ languages the plugin offers.

Price: $32/mo or $320/lifetime

Yoast SEO Icon

It’s all very well have a beautiful site with unrivalled content, but if you don’t reach your target audience what’s the point? From shyest blogger to the multi national businesses, there will agree there’s very little point in having a website that doesn’t try to reach out to people.

Yoast SEO walks you through all of the steps you need to boost your search engine ranking. From keyword suggestions to content insights to internal linking suggestions to many many more; this powerful tool will dramatically increase your reach and in turn, will bring more quality leads to the site which ultimately will increase conversion.

Price: £69

Woo Commerce logo

As an eCommerce specialist it would be remiss of me not to one of the most powerful plugin that will transform your WordPress site into a fully functioning transactional platform.

The WooCommerce WordPress plugin is responsible for driving around 30% of online stores. Like in most things, when you pay peanuts, you get monkeys and whilst the free version of the plugin gives you basic functionality, the premium version comes with the really useful stuff including one-page checkout, cart abandonment emails amongst hundreds of others.

Price: $79/month, 5 sites – $129/month, 25 – $179/month

Advanced Custom Fields Pro Logo

Anything with ‘advanced’ and ‘pro’ in the title is either overcompensating or genuinely worth its weight in gold. In this case, the latter springs true.

Advanced Custom Fields Pro enables developers to build extra fields into the backend of your WordPress site that enhances repeatable blocks, page building layouts, intuitive galleries, custom settings and reusable fields. This will allow you to optimise the way your content can be consumed, as opposed to being constrained by an off the shelf template.

Price: $25AUD Personal, $100AUD Developer

With 55,000 other plugins out there, this list could ramble on longer than one of the Mad Hatter’s riddles, but it does bring me neatly onto my next point.

Wordpress.com vs Wordpress.org logo

2) What is the difference between WordPress.com and WordPress.org?

There are substantial differences between the two and it is important that you kick off your online presence on the right foot. Fundamentally the main and most obvious difference is that WordPress.org is free. Whilst this might be useful for the hobby blogger, it leaves a lot to be desired if you are looking at taking a more professional approach.

On the one hand wordpress.org provides a free, open source, downloadable version of the software, which you must install yourself, choose a suitable hosting provider and between the two of you, you are responsible for your WordPress installation and management, including backups; upgrades and site security. If you are the person blogging about your cat (or one of the people – I hear this is quite a popular topic?) this might not be an issue as it is unlikely that anything too drastic will happen if for some reason the site goes down (I suspect I am in danger of treading on a few cat lovers’ toes here…. No offence intended!).

On the other hand, WordPress.com offers you a range of off-the-shelf, ready to use Software as a Service (SaaS), basic and premium plans. These versions are fully hosted, all backups are taken care of and security updates and upgrades are handled for you. Whilst it is free initially, premium services are obviously paid for and prices range from £36/year for a partially customised blogging platform, to £240/year for the business plan, which allows you to fully customise your site and install third-party plugins.

There are over 55,000 plugins available on WordPress and it can quickly feel like falling down Alice’s rabbit hole — I perhaps could have phrased that better, apologies Alice — into Wonderland when you start searching for the best plugins with which to optimise your site. But although it can be quite complicated, if you are really after a site that will reflect your brand or business online, these plugins are essential.

Sticking with the subject of plugins, here are some that would broaden the Cheshire cat’s already pretty broad grin…. (Tenuous link – I think Alice in Wonderland is this weeks theme – I couldn’t tell you why. How many references can you find?)

Computer with code, wordpress security

3) How do I secure my WordPress site from rogue plugins?

Fundamentally WordPress is a very secure platform. However, owing to the open source nature of the site, you take the risk of opening up your site to hackers who like to exploit poor coding or out of date software. However, the vorpal sword is always nearby to fight them off and there are many means by which you can mitigate risk. Here is a list of common issues with plugins.

  • Website Security Breaches.

Beware the hackers my son! The jaws that bite the claws that snatch… (hmmmmm, not sure if Carroll will be too happy with this one – or any of them for that matter.)

Hackers will use plugins as a means of gaining entryto your website with potentially catastrophic consequences in terms of your business or data security. The reality is not as dark as I make out here and there are several security plugins that you can install to put yourself in the strongest position in staving off attacks.

Furthermore, simply by backing up your website regularly you can ensure that should an attack take place you can quickly restore your website to working condition.

Keeping your plugins updated, or by removing them if they are not being used, will slam the door on hackers looking to exploit weaknesses in your site.

  • Site performance and page speed.

In terms of retaining and converting visitors to your site, page-loading times are critical. The more plugins you have installed could mean reduced website performance as each plugin requires more code to be read and understood by the browser. Installing a caching plugin like WP Super Cache and W3 Total Cache can help prevent this problem by reducing the processing load on your server which can dramatically enhance performance by increasing your site speed.

A potential further issue is that some plugins are not compatible with one another which can cause problems with page loading times and as a worse case scenario entire website failure.

  • Reliability

The reliability of plugins can also be called into question. Reliability can be effected by poor code quality, discontinued products, slow or rare updates, poor support infrastructure and at the most basic level; the complexity of the plugin.

Ensuring all of your plugins are up to date or those that you are no longer using, removed altogether, can reduce reliability issues.

The following is a selection of recommendations that will help prevent you becoming as foul-mouthed as Alice’s nemesis; the Queen of Hearts:

  • ‘Too many plugins’ is not an issue; poorly coded ones are, so due-diligence is essential.
  • Research the developer – does the WordPress community respect them?
  • Look for plugins with 4/5 star reviews
  • What is the new plugin going to add to your website? Will it help or hinder UX?
  • Are there detailed tutorials/guidelines on how to use the plugin?
  • How often is the plugin updated? How many times has it been downloaded? A trustworthy plugin will be regularly updated.
stacks of money

4) Can a WordPress blog make money? 

The simple answer to this question is yes.

However, if you’re thinking of get rich quick then you should probably start looking elsewhere.

WordPress’s roots are deeply set in the blogging world, whilst it has developed into a different beast altogether, fundamentally it’s area where people can share ideas to an audience who cares.

As with many other digital platforms – Facebook, Twitter, LinkedIn — one of the biggest opportunities to make money is through marketing. But this is not as easy as it seems and requires a huge amount of skill. Essentially, generating an income through blogging largely revolves around building a large following who companies can target.

How can I generate a large following I hear you ask. Well, again, the answer is simple but the reality is a little trickier. Ultimately you have to be able to write regular, quality and sharable content that retains a strong readership over a long period of time. Once you have this readership in place you can look to ways of monetising it.

The following is a list of a few ways to monetise a blog:

Affiliate marketing

  • Linking to other websites using tracking links (PPC/CPM)

Google Adsense

  • Allow Google to present ads on your site. (PPC/CPM)

WordPress Ad plugin

  • Allow people to directly place ads across your site.

Sponsored content/reviews

  • Be paid to write articles on behalf of a company or business

Restricted ‘Members Only’ content

  • Restrict access to special features – video, podcasts etc

Create a directory/job board

  • Find a niche and map it, making it a useful resource for companies/businesses.

Of course there are other ways like selling products through eCommerce, or becoming a WordPress developer – as WordPress developers ourselves we’d rather you chose something else though!

Sony Music home page screen grab

5) What big brands use WordPress as a platform?

 

Disney 

Tech Crunch 

Bloomberg

MTV News 

BBC America 

Alice-in-Wonderland 

Sony Music

Sweeden’s official website

Mercedez 

6) Can WordPress host my Domain?

When you sign up to WordPress you will be issued with a free address – for example; diffusiondigital.wordpress.com – however you can change this by signing up to a WordPress plan which will allow you to create a new address or import an existing one.

Essentially what you will be buying is a Domain Mapping Upgrade and whilst this sounds complicated, it isn’t. In layman’s terms, this upgrade means directing anyaddress.com to your anyaddress.wordpress.com site. Basically – your visitors will see your site hosted on wordpress.com although anyaddress.com continues to be the visible address.

Ultimately WordPress is like the Hatter’s tea party. It hosts all sorts of different businesses and brands and brings them together around a common platform. (Still tenuous?!)

7) How does a WordPress website work?

Many people look at a WordPress with fear as if it some kind of savage beast whiffling through the tulgey wood. They hear expressions like open-source or code or pluggin and terror strikes them down. But fear not. Boiled down to the bear essentials it is quite simple.

If you don’t like slightly technical stuff fear not because nor do I. I am going to attempt to translate this to the point that my grandmother will understand and she is still struggling with the electric telephone.

So, without further ado….

WordPress is what is known as an open source platform which means everyone has access to its code (essentially what any computer programme is written in) and can manipulate it in order to make new plugins or features.

Since its conception as a blogging platform in 2007, thanks to the army of developers who have been able to access and adapt the code, it has evolved into the world-leading platform that it is today.

Having access to the source code means that developers are able to make plugins (or…addins, add-ins, addons, add-ons or extensions), which are software components that add specific features to a webpage. For example if you want to have an image slider that enables the user to be able to slide through an image library across the screen, then there is a plugin for that. The same goes for drop down menus, accordion style FAQs, parallax scrolling. In fact there are over 55,000 plugins that will allow you to completely fit out your website so that it truly reflects your brand or business, as opposed to having to work to a template design.

Ultimately, WordPress is a beast worth taming and it will help organise and bring to life the brand or business that you care so deeply about.

8) Will WordPress Die and what happens if it does?

I admit this one surprised me a little bit as well but sure enough, ‘will WordPress die?’ is one of the most frequently asked questions in Google on WordPress. So it would be negligent of me no to give it a look in.

Well, put simply it would be a bit of a nightmare for the 19,500,00 or so websites that use it. But is it likely? well… no.

WordPress is a juggernaut and only some sort of herculean miracle will see it taken over and I suspect it will rule the digital CMS roost for decades to come.

permalinks settings page screen grab

9) How do WordPress permalinks work?

We’re in danger of slipping into the technical abyss with this one but I shall try and keep it simple.

Permalinks are the permanent URLs of your blog posts, service pages or product pages of your WordPress site. Essentially it is through these that the digital world can identify what is on the page in question, and allows them to share what ever it is you have been producing.

Put simply:

  • People use your permalink to point to content on your website
  • You’d use your permalink to share your content across social media
  • Google uses permalinks to help index your content
  • If you want to a webpage in an email you would drop in a permalink

So, as you can see they are quite important to the structure of your website and attention must be paid to them if you’re trying to increase your quality exposure.

The problem with WordPress is that the default permalinks are not very digestible for humans and Search Engine Spiders alike.

Fortunately you can change them (this needs to be done when you build your website as once you change these URLs, all pre-existing links will become defunct).

By going into the backend or ‘admin’ side of WordPress and going to ‘settings’ and then ‘permalinks’, you can select how to set your default permalinks using date/time, plain or the best as far as I’m concerned: ‘Post Name’.

10) Why is a raven like a writing desk?

Well if you can answer this then you know more than me about WordPress! But don’t worry if you can’t, find out more about how we design and build WordPress sites or talk to one of our team of WordPress specialists today and discover how we can help bring your brand to life online.

Ecommerce solutions: Shopify vs WordPress

Much like Canon vs Nikon or Waitrose vs Lidl or Fiat vs Ferrari; choosing between WordPress and Shopify ultimately comes down to personal preference. It depends on what you are looking for in an eCommerce platform, and the performance you require to drive your site.

Define performance I hear you say. Well performance is driven by; convenience, complexity, cost, customisation, customer service, usability, the power to grow and the overall general aesthetic.

This article — with the help of some dubious metaphors — will compare two of the biggest names in eCommerce with the aim of giving you a better understanding of which platform will suit you and your business best.

Although WooCommerce is the most used platform by far, it is more cumbersome to maintain than a simpler Software as a Service (SaaS) solution like Shopify. This said, WooCommerce can be a great tool, especially for content heavy sites that also need an eCommerce element to their business and website.

Each of them have there positives and obviously — and perhaps more importantly — their limitations. Much like using a Swiss army knife in the rain forest; it might be ideal for lighting a fire with the little magnifying glass or sharpening a stick to make an arrow, but it’s no machete and isn’t very good at chopping down a path before you (I told you they were dubious!).

If you are looking at moving your business online then Shopify and WordPress will certainly cover your needs and by the end of this article, you should be able to determine which will propel your business forward most efficiently.

Shopify Website example

What to look for in an eCommerce platform?

  • Budget – the initial costing of starting a fully functional eCommerce store.
  • Ease of Use – It should be relatively easy to use, even for total novices.
  • Payment Methods – It should support multiple payment methods (Stripe, PayPal etc.)
  • Integrations – how many third party tools and services can you utilise to help grow your business
  • Scalability – as your business grows, your platform should be able to grow naturally alongside it.

These are the very basic requirements for choosing an eCommerce store. There are obviously other considerations that must be taken into account, such as shipping, invoicing and inventory management but, by asking yourself what your needs are in terms of the list above, you should end up using the most appropriate platform for you and your business.

WooCommerce example

Bang for your buck

Something that is at the heart of all business decisions is cost and these two platforms have varying approaches when it comes to pricing structures. Whilst Shopify’s pricing structure is relatively simple, WooCommerce is a little more abstract and can be frustrating. This frustration largely comes down to the open source nature of WordPress and the fact that WooCommerce, and many other features that are required to run a successful eCommerce site on WordPress, are plugins that must be bought.

Whilst Shopify offers various tiers that provide you with a ready-built, off the shelf eCommerce store that you can start using straight away, building a similar service to Shopify on WordPress can be complicated. A great deal of time can be spent building and managing a WooCommerce platform and as the famous phrase goes; time is money. Whilst WooCommerce might be cheaper on the surface, technically it is more demanding and this can lead to larger expenses.

Shopify’s smorgasbord of plans caters to all needs. Whether you want the equivalent to an egg and cress sandwich or filet of wagyu beef in freshly made Italian ciabata, fresh out of the oven – there is something to cater to all budgets and tastes.

Ranging from $29 a month for a basic site that provides all the fundamentals needed for starting a new business online, to $299 a month providing everything you need for growing a business as well as advanced features needed to help scaling up. (There is a free version, but this isn’t worth thinking about at this stage if you’re looking to move online seriously). With plans starting at 2000$ a month, you can join Shopify PLUS which will offers advanced solutions to scaling your business up to a global scale.

Advanced Shopify Features

Here is a list of the standard features you’ll have access to should you sign up to the Advanced Shopify plan; which is generally the tier we tend to use the most when designing and developing a Shopify website:

  • Unlimited products
    • There is no limit on the amount of products that you can upload and display
  • Unlimited file storage
    • Shopify offers unlimited space so you don’t have to worry about site speed and limiting the amount of content on your site.
  • Automatic fraud analysis
    • This allows you to flag an order that you suspect might be fraudulent so that you can review it before sending the product.
  • Embedded Oberlo integration
    • Oberlo is a drop shipping method that allows storeowners or marketplaces to sell their products without actually having to stock the products themselves. Amazon uses a similar business model.
  • Manual order creation
    • Manual orders can be created which allows you to manually enter customer’s details directly – for instance if they have passed them over the telephone or paid in cash.
  • Discount codes
    • Give an added incentive to your customers by offering them discounts that can easily be redeemed on you Shopify site.
  • Blog module
    • Whilst Shopify is principally an eCommerce platform, it is also becoming a platform that will allow its customer to write and maintain a lot of content that is designed to attract people to the site by using SEO techniques.
  • Free SSL certificate
    • SSL allows secure payments from a web browser to a browser. SSL are commonly used for secure credit card transactions, data transfer and logins.
  • Mobile commerce optimization
    • Use gestures to improve your customers experience on mobile leading to greater conversions.
  • Editable HTML and CSS
    • This allows for further customisation of your Shopify site and enhances usability and customer experience.
  • Credit card payments
    • Credit card payments fall between 2.4% + 30c and 2.9% + 30c, depending on the plan you are on.
  • Multiple languages
    • If you are looking at selling on a global scale you might require a multi language option on your page to fit the needs of all of your customers.
  • Adjustable shipping rates and taxes
    • Choose from a variety of shipping options from Free Shipping to Exact Shipping Costs to Flat Rate.
  • SEO-ready site structure
    • The structure of the site is optimised helping it to rank highly in search engines. It also gives you hints on your content by suggestion areas you need to improve or which areas are working in terms of Search Engine Optimisation.
  • Individual product reviews
    • Giving the customer the opportunity to have a say builds trust and increases conversion.
  • Facebook selling module
    • An important part of any online shop is the ability to connect easily to and sell on social media platforms such as Facebook.
  • Social media integration
    • Instagram, Facebook and Pintrest, including the ability to sell directly on these platforms
  • Physical and digital products in the store
    • Shopify is also an excellent platform for SaaS retailers.
  • Unlimited traffic to your store
    • Our servers will always be able to cater to the amount of traffic to your site; no limits will be put in place.
  • Daily backups
    • You can work safe in the knowledge that should the worst happen and you lose your site for whatever reason, Shopify will be able to regenerate it in a very short time frame.
  • Site stats and product reports
    • Manage your analytics dashboard so you can easily see the metrics that are relevant to you. Click rate, bounce rate, customer visits, conversion race etc.
  • Advanced reports
    • Integrate with Google Analytics to give the most precise data possible allowing you to tweak and optimise even the smallest elements of your site.
  • Fully featured mobile app
    • Ensure your site is optimised across all platforms so regardless of how you customer is accessing your store, the experience will be seamless
  • Product importing via CSV files
    • Comma Separated Values (CSV files) is a file format for spread sheets. Shopify accepts the export and import of CSV files for products, orders discounts and customers.
  • Different product variations
    • You can add a variant option to each of the products that come with multiple options, such as weight, size or colour.
  • Print orders
    • This enables you to print custom invoices, receipts, packing slips labels and more.
  • Gift cards Abandoned cart recovery
    • If your customer leaves your site with products in the cart, you can automatically send reminders letting them know they have products waiting at checkout.

Whilst there are plugins that replicate all of these features for WooCommerce; as I have already mentioned many of them must be paid for and you have to ensure they are all updated and correctly installed yourself, whereas Shopify manages all of these things for you. As far as pricing goes, it costs a relatively similar amount of money to set up a similar functioning WordPress site to a standard Shopify store, however further down the line when you come to more advanced customisation and require new plugins, this is where the charges will start racking up.

Checkout cartoon

Payment options

For any eCommerce site ease of payment is critical in providing a seamless path for your customer to take starting at the discovery of your product all the way through to conversion.

Shopify offers its own payment gateway called Shopify Payments, as well as allowing all major third party payment systems. However, depending on what plan you are on Shopify charges fees of up to 2% on each transaction made through a third party gateway. This is on top of the fees paid to the third party.

Woocommerce provides, by default, both PayPal and Stripe and it also supports all other third party payment gateways through plugins. Now, when considering the fees charged by Shopify for using third party add-ons, Woocommerce – as a self-hosted platform – doesn’t charge any transaction fees meaning you could save an enormous amount of money. This said, if you are a small store and Shopify’s default payment methods suits you, then these transaction fees make no difference.

Design and customisation

It cannot be denied that for most retailers starting out digitalising their business, time is of the essence and as Shopify offers an incredibly easy platform to design and develop you eCommerce site, within two shakes of a lamb’s tail you can be selling your products online. This said, users often complain that their site is similar to a competitor. Fortunately, besides the checkout design, which is fixed, almost all other aspects of layout and design are customisable – in the right hands, that is.

With this in mind and given that brands and business’ moving online for the first time want to make a positive and lasting first impression and so from the outset they’re keen to get the design spot on. This is where you will start looking towards a professional design agency to help craft a site that will directly reflect your brand, allowing it to truly stand out in an ever more crowded space.

Shopify offers a number of templates that can be tweaked to suit your needs or to fit better with your brand identity. This is limited though, and without hiring professional developers it is inevitable that your site will end up looking similar to another. Owing to the open source nature of WordPress however, you are able to completely customise your site as you wish, or choose from the hundreds of themed templates that people make, occasionally very cheaply.

WordPress is equally as customisable and options are limitless. However whilst Shopify is relatively intuitive, WordPress can become quite technical especially when you start diving into the source code in order to modify your site. If you are comfortable doing this however, then creativity knows no bounds.

This said, WooCommerce doesn’t come with a design, you must first set up a WordPress site and once this is in place you can add Woocommerce. Fortunately the plugin works with just about every theme WordPress has to offer, as well as fully customised ones.

Whilst there are many apps that will allow you to customise your Shopify website — as well as being able to adjust the palates and layouts — you ultimately are restricted to what Shopify allows you to do. For instance you cannot redesign the layout of the checkout area in Shopify. However, due to the open source nature of WordPress, your creativity is not bound by any restrictions and third-party developers are constantly producing new plugins that will enhance the usability and functionality of your website.

Content Management System

Content kings vs. streamlined Sales – which is easier to use?

There is no denying that Shopify is a eCommerce leader however — and despite the fact that it is getting better — content heavy sites will be better suited using WordPress, with WooCommerce as a plugin to make it transactional. As the world’s leading content management system, hosting around 28% of the world’s websites, WordPress’ versatility makes it hard to compete with when it comes to content management.

Even though WooCommerce allows you to do just about everything Shopify does, and whilst it WordPress may be a better CMS; Shopify is closing the gap. With ever improving, integrated SEO features the eCommerce native is opening up its arms to content heavy sites. Added to this the fact that, from the start, Shopify was designed to sell and as a result everything that the site offers is aimed at improving the stores functionality, and therefore the UX is very fine-tuned. Some WordPress eCommerce sites on the other hand are quite confused.

Given that Shopify is a subscription-based tool, it is incredibly easy to go from point zero — where you have no digital offering what so ever – to a live site with products selling online. Simply by signing up and following an intuitive setup wizard, you’re site can go live in no time at all.

Scalability — Planning on conquering the universe, or just the UK?

You’d be hard pressed to find any business that doesn’t aspire to greater things and a lot of the time this aspiration connects directly to growth. Ensuring you have a platform that naturally evolves alongside your business is critical to get right from the off – for instance you don’t want to be changing belts because it doesn’t have enough notches in it to allow for an overindulgent Christmas expansion.

So, just like when you select a belt that will hopefully see you out to the end of your days (depending on build quality of course) you must select an eCommerce platform that will expand as your product range and customer base increases.

When it comes to technical functionality, Shopify handles everything from performance, security and scalability, meaning you can concentrate on growing your business. Once your business inevitably starts to grow, you can simply upgrade to a more appropriate plan (much like notching up on your belt!) and allow your business to breath.

Of course by upgrading plans you will have to pay more, but this countered by the fact you will not have to hire an in-house technical team.

WooCommerce on the other hand is a self-hosted platform. This means you are responsible for everything from ensuring you have backed up your site, to the overall security of your website. As you grow it is your responsibility to ensure you have sufficient and suitable infrastructure in place to allow for safe and efficient expansion. This can give you more control in terms of having a greater variety of options available for each service you offer however, this can add to the hassle — particularly in the form of maintenance – and a lot of people want to avoid this.

So, if you are looking at taking over the world Woocommerce will certainly give you the flexibility that you inevitably require or indeed desire. However if you have smaller targets and you can settle with little old England, then it might be worth avoiding the aggravation and go with Shopify. This said, some of the world’s biggest brands such as Tesla, Redbull and Penguin Books all use Shopify as a platform.

Search Engine Optimisation Cartoon

Growing your followers or customer base. SEO

The ease that customers can find your store online is crucial to sales, whether you are launching a new product online or simply trying to build a web footprint leading to your retail store. By using Search Engine Optimisation (SEO) you increase the likelihood that your product page or website as a whole will match with common search terms, and this will lead to a greater amount of quality leads coming to your website.

Shopify has a number of built in features that help when it comes to Search Engine Optimisation. By optimising areas such as title tags, Meta descriptions, alt-tags for images and URLs for blog posts, you appeal to Google’s algorithms meaning the page is more likely to be ranked highly.

Additionally most themes require you to link with social media and also come with various sharing options as standard, which allows you to easily market your product or store across different platforms online.

As with many other differences between WordPress and Shopify, when it comes to SEO with WooCommerce and WordPress, you have to download various plugins to ensure your site is operating to the max. Furthermore these plugins can be optimised even more by installing add ons. Although this can become cumbersome and difficult to manage, the end result can be extremely powerful.

In reality only a very small percentage of eCommerce sites need to do the extreme customisation that WooCommerce provides and unless you are so content heavy that you require a blogging focussed platform, you might as well stick to Shopify and have ‘somebody else’ take care of the boring parts.

crossroads

Decision time

So here you are, standing confused — or hopefully less so after this blog — in front of the fork in the road. Ultimately, the two paths in front of you, whilst similar; also have some fundamental differences. One of these two world-leading platforms will suit your business and allow you grow and flourish in ways that you only previously dreamt of, whilst the other will only cause further complication.

If you are still confused as to which route to take and you need more personalised advice, please get in touch with one of our experts and we’ll be only to happy to lead you down the path that will take your business to the next level. If you have started to form a better idea of which suits you best and you would like a quote, then – again – speak with our team of Shopify and Workpress experts and we’ll get the ball rolling.