Choosing the right platform for your business
Choosing the right eCommerce platform for your business can be a daunting and sometimes confusing process. There are many platforms to choose from and key factors that must be taken into account before you even start looking at individual platforms. We recognise the difficulties that come with platform selection, which is why Diffusion Digital have partnered up with dotdigital to host a breakfast event at Rise London that will assess platform suitability and the best approach to take when making this decision. The breakfast will be a great opportunity to learn about the current landscape, some key considerations to take when re-platforming and the benefits and functionalities of some of the market leading platforms, including Shopify, Magento, Woo Commerce, Big Commerce and Shopware.
Whether you’re already in the discovery phase of re-platforming or you’ve only just started thinking about it, we’ll provide you with noteworthy talks and a Q&A session, which should answer your questions and clarify your decision-making process.
On the day
Prior to setting up Diffusion Digital, Will worked in media for 6 years. He left to join Matter of Form (sister agency to Diffusion Digital) and subsequently set up Diffusion as an effective alternative for ambitious businesses, delivering eCommerce websites and SEO strategy with an emphasis on simplicity, beautiful design and exceptional technology. During the breakfast event, Will will be outlining the steps you should be taking when choosing your eCommerce platform.
Gavin Laugenie is an expert in the email marketing industry with over 10 years’ experience, helping brands to solve complex marketing and technology problems. He has worked closely with organisations in both the B2B and B2C sectors with experience in the retail, travel and financial sectors in both the UK and US. Gavin will be giving us an insight into his top eCommerce marketing tactics and an approach towards re-platforming your marketing stack.