Fashion Web Design

About Us
Fashion about us

diffusion digital
about us

Diffusion Digital is a leading fashion web design agency based in London. Despite being sector agnostic, our highly experienced team have carved out a niche in fashion eCommerce having built websites for several high-end global brands, as well as high street fashion eCommerce stores.

Every website presents a different challenge but our dynamic approach to fashion web design has produced award-winning websites that we, and more importantly, our clients, are incredibly proud of.

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Support

Understanding

Support

Understanding

Every fashion brand is driven by a story unique to them and tapping into this story is essential to delivering a truly unique website that enhances their digital image

Design

Enacting

Design

Enacting

Bring your products to life through clever yet subtle interactions that enhance each item and encourages engagement and conversion, without compromising the brand

Promote

Growing

Promote

Growing

We build websites that are easily manageable and allow our clients to scale the brand and to grow their business at a pace that suits them.

Develop

Evolving

Develop

Evolving

Fashion web design is a fast-paced world with new trends emerging all the time. Diffusion Digital remains on-hand to ensure websites keep up-to-date with all the latest enhancements

diffusion digital’s
fashion ecommerce websites

01

Kiki McDonough

Diffusion Digital was tasked to create a product brochure that accentuated the unique nature of this eponymous brand known for bridging the gap between traditional and contemporary

The challenge with any jewellery website design brief is to bring each page to life through subtle design that lifts each piece off the page.

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Kiki McDonough

Inspired by vibrant flowers, Kiki McDonough is a “firm believer in the power of colour to bring joy to our lives during the colder, darker months, and I hope the collections do just this for you.”

Given the thought-process behind Kiki McDonough’s jewellery, we decided to subtly adorn each of the pages with the wildflowers which are the inspiration behind each centrepiece.

Kiki McDonough

With a brand as unique and vibrant as Kiki McDonough, the brochure itself would have to stand out. We created an innovative bookmark style segmentation system which allows readers to move seamlessly between the collections.

The design and development of this brochure received the same amount of attention to detail that every one of the fashion eCommerce websites we build receives

02

Monique L'Huillier

Monique L’Huilier is synonymous with timeless elegance the world over, and it was a must that the website adopted the sophistication and grace of this high-end fashion brand.

With brick and mortar stores all over the world, Diffusion was tasked with propelling the brand to the forefront of online fashion and ensuring the website was accessible all across the globe

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Monique L'Huillier

With several different ranges from wedding dresses to formal wear to household products, it could have been easy to muddle the design of the site. However, by incorporating elements of each we designed the site to allow each piece to stand out individually.

With fashion websites, conversion depends upon how you present all of the imagery so that the customer gets a good insight into what they are buying, especially when they can’t see the product in real life and especially high-end prices.

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Monique L'Huillier

Despite the 7000 mile gap between Diffusion Digital and Monique L’huilier’s head office, our experience in luxury fashion eCommerce web design curtailed any issues that might have risen

03

Mary Katrantzou

As a leading fashion web design agency based in one of the worlds greatest fashion centres, Diffusion Digital was tasked with building a platform that brings this lively brand to life.

Mary Katratzou’s brief was to simplify their current website and help them transform their brand into a digital shopfront that allowed each product to speak for itself

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Mary Katrantzou

The website is designed to bring Mary Katranzou’s story to the forefront by using the stunning images of this vibrant and provocative brand whose design speaks for itself.

Making this phenomenal portfolio rise gently out of the screen in order to give the site a slightly three-dimensional effect through subtle animations was a key element of the web build.

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Mary Katrantzou

Fashion web design is a particular art as it is critical not to lose the products, or the story behind them, in overdeveloped or complicated sites. Commerce was at the forefront for this build.

From reading the latest press release to exploring upcoming collections to purchasing a product, each route is clearly identifiable to the customer ensuring a pleasing experience that will encourage them to return once they leave.

what makes
a good fashion
website

Firstly you should ask: What makes a good fashion website designer or developer? Well, they have to understand the market and demographic that the brand is targeting. This will allow them to design and develop a fashion website that truly reflects the brand and engages the target audience.

The story of the brand should transcend the website and emanate out of every page whilst not interfering with the products as ultimately, they are the star of the show. From landing on the site users should be taken on a journey eventually arriving at the checkout. This process should be fun, engaging, but above all intuitive because as statistics show, people rarely convert on their first visit to a fashion website. This means they need to be enticed back, and it is our job as fashion web designers to ensure they do this.

Trends change exceptionally quickly and a website should be able to adapt and absorb these trends, allowing the brand to remain up to date with all the latest shifts.

phones


our promise
to you

As fashion e-commerce design and development specialists, we will be available throughout the build process and beyond,
to ensure that we translate your wishes into reality.

Every brand is unique and we will treat it with the care and respect that it deserves resulting in a website that enhances it,
and crucially; elevates it above the increasingly crowded marketplace.

We strive to form close ties with the brands that we work with and take a genuine interest in their success.

Whether the business is global or hyper-local, Diffusion Digital will work with you to
design build and maintain a store that meets all of your requirements.

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frequently asked questions

Do you work with brands in other countries?

Diffusion Digital has been fortunate enough to work with brands all over the world. Through our sister agency, Matter of Form, we have offices in San Francisco, New York and Hong Kong.

Do you do search engine optimisation for fashion sites?

All of our fashion websites are built with SEO best practices in mind and our onsite team of SEO specialists are experienced in ensuring all technical SEO aspects are correctly implemented so the site is easily accessible the world over, especially if these sites operate using different currencies or languages.

Is SEO important in the fashion sector?

SEO is a critical part of gaining visibility online and through geo-targeting and different countries can be targeted with different products. Whether you are a local or global store, SEO is essential in getting your products out to a wider audience who might not be aware of your brand. We have in house teams that once the website is live will help increase its visibility.

What is product personalisation?

Using various apps and plugins who through artificial intelligence and machine learning show specific products to specific users when they arrive on the site. Implementing product personalisation dramatically increases click-through rates.

Do you only build on Wordpress and Shopify?

Diffusion Digital specialises in WordPress and Shopify however we are part of a wider group, Matter of Form and FORM Commerce who work on other more enterprise platforms like Magento and Kentico

Is Shopify a good platform for Fashion websites?

As a leading fashion web developer in London, we choose to use Shopify due to its cost-effectiveness and scalability. There are over 600,000 other eCommerce stores which is a testament to its capabilities

How much does it cost to build a website?

Costs for building a fashion eCommerce store vary depending upon how many products, categories, targeted countries, languages and many more aspects. Also, the level of functionality required will have an impact.

How long does it take to build a fashion website?

Much like price, this depends upon a lot of variables. Typically we’d design and build a medium sized website between 3-4 months. This said if something more urgent is required we can put up a brochure site in a matter of weeks

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