Our brief was to design an impactful new website for the iconic Brasserie Zédel, which clearly evokes the spirit of each of its four venues whilst communicating its rich history and nostalgia through modern design techniques and animation.
The website also needed to integrate seamlessly with the Brasserie’s events booking system, allowing users to view details on upcoming shows and book online.
- Website Design
Four Creative Concepts
Since a key focus for this project was to create an impactful and modern site design that mirrors the varied in-person experiences, our Creative team delivered a distinct design look and feel for each of the four venues – Brasserie Zédel, Zédel Cafe, Crazy Coqs and Bar Américain.
This required a deep-dive into the Brasserie Zedel brand, and a true understanding each of the spirt of all four venues.
Impactful UI Design & Animations
Following a detailed UI Design phase focusing on optimising digital experience for both Desktop & Mobile, we developed bespoke animations for each of the four venues, including flying planes for Bar Américain and a descending curtain with swinging lights for the Crazy Coqs to evoke the feeling of a live event.
Events Booking Journey & Integration
As part of the website’s Design phase, we created a UX-optimised area for events bookings at the Crazy Coqs cabaret venue, including a programme overview and interactive calendar showing upcoming events by week and by month. This included a complex integration with the venue’s booking engine, Spektrix, allowing users to purchase tickets and chose their seats online.
Following the launch the new site, we have continued to closely support the Corbin & King team in ongoing maintenance and updates, as well as for other restaurants in their portfolio.