THE BRIEF
J Marshall is the new off-shoot from Vispring – one of the oldest and most revered luxury mattress manufacturers in the UK.
The J Marshall product range has a lower price point than Vispring, and is being targeted at a younger demographic. It was key for this to be reflected in the look and feel of the new brand.
BRAND AGENCY COLLABORATION
We worked closely with J Marshall’s branding agency throughout this project. Given the business was brand new there was no prior branding or guidelines in place for us to reference. It was therefore a collaborative process, with us taking the conceptual ideas from the branding agency, adapting them to work within a digital framework, whilst keeping the essence of the brand in tact.
PRODUCT
CONFIGURATOR
The J Marshall mattress range comprises of 4 luxurious types containing natural materials including wool, pashmina, cashmere and silk to give differing levels of comfort. Through a product configurator we custom built into the site, customers are able to choose their mattress type and can then make their perfect bed, choosing a combination of different styles for the Divan Base, Headboard and Legs. This customised bed can then be downloaded as a PDF and shared externally and with the J Marshall team.
