The Brief

J Marshall is the new off-shoot from Vispring – one of the oldest and most revered luxury mattress manufacturers in the UK.

The J Marshall product range has a lower price point than Vispring, and is being targeted at a younger demographic. It was key for this to be reflected in the look and feel of the new brand.


J Marshall

Project date

June 2019


Retail · Wordpress

Brand Agency Collaboration

We worked closely with J Marshall’s branding agency throughout this project. Given the business was brand new there was no prior branding or guidelines in place for us to reference. It was therefore a collaborative process, with us taking the conceptual ideas from the branding agency, adapting them to work within a digital framework, whilst keeping the essence of the brand in tact.

mobile website design mattress bed
online configurator mobile design
mobile live preview configure your bed

Product Configurator

The J Marshall mattress range comprises of 4 luxurious types containing natural materials including wool, pashmina, cashmere and silk to give differing levels of comfort.

Through a product configurator we custom built into the site, customers are able to choose their mattress type and can then make their perfect bed, choosing a combination of different styles for the Divan Base, Headboard and Legs.

This customised bed can then be downloaded as a PDF and shared externally and with the J Marshall team.

our mattresses products desktop web design

A Phased Approach

The current site that is live is just the first phase. There are 2 more phases to come. But due to operational and budget constraints we worked with the client to put together a schedule to allow us to get an MVP (minimum viable product) live in a short space of time, that incorporated the “must have” features and functionality. We are now working with J Marshall to get phases 2 and 3 launched ASAP.

Phase 1
Product Descriptions
Brand Story
Product Configurator (with download and share functionality)

Phase 2
Store locator

Phase 3
Full eCommerce functionality

girl holding pink duvet over her face

girl sitting in bed by a window

girl in orange lying in bed

leaning on mattress with duvet

holding onto mattress headboard

Vim & Vigour