Kiki McDonough approached us to help them design their 2019 product catalogue. Brand rejuvenation and refinement were key priorities, as was showcasing Kiki’s signature collection and unique style in a manner that impressed and dazzled, but also created an air of accessibility.
It was also important to create a bold lay out that gave Kiki the deserved recognition of being an expert of matching colours with diamonds.
Flowers, Colours & Illustrations
Colourful gemstones have always been at the heart of what Kiki McDonough does, and flowers have always had a big influence. A central thread to our design was to select, illustrate and incorporate different types of flowers with each of her collections.
We added card inserts into the catalogue to sow in a narrative behind each flower and its connection with the stone. This added a nice flow throughout the catalogue to keep Kiki’s client’s engaged and added a nice depth and texture to the design, whilst making sure the products still took centre stage.
As part of the project we worked with Kiki on a new photoshoot. In line with the required ‘brand rejuvenation’ it was important that we curated a selection of lifestyle images that sat in union with the creative direction of the catalogue and the product pieces.