Commerce to the forefront
Our UX team worked in tandem with our web designers to create a site structure that encouraged cross pollination, with a focus on sales.
Connecting the campaign and editorial sections of the site with well placed links and tactfully positioned featured products, to allow easy access to the shop, helped in our mission to put the commerce side of the business on a pedestal.
A Natural Fit for Shopify Plus
It became obvious in the early discovery stages of this project that Shopify’s enterprise level plan would be a great match for MK.
This enabled us to customise the whole e-commerce experience all the way through the check out, create local stores with different inventory and marketing messaging for their various international markets, and also allow multi currency check out.