The Client

Primary Advantage is a federation that governs seven primary schools across Hackney, London, committing to the provision of good quality education and the positive evolution of their pupils into the local community.


Primary Advantage

Project date

February 2016


Wordpress · Education

St John the Baptist School homepage screen shot

The Brief

Our goal was to design one template that all seven schools could fit into, whilst being able to sufficiently customise each one to allow each school to have its own clear identity.

Primary Advantage were also keen for us to break the mould with the site design and create an environment that was less conventional to give the federation stand out in the local community.

School news screen shot portfolio
web design agency School screen shot educational phases

Audience Engagement

Many different user groups visit the school websites, including parents, pupils, teachers and governing bodies. We created a visual design that appealed to all to help increase engagement, with a core focus on the parents and pupils.



St James School screen home page
Mary Katrantzou