The brief

Savitri is a charity that works with some of the poorest rural communities across the world, delivering high impact, innovative solutions with compassion.

Our brief was to present the charity’s good work and professionalism in a serious but warm and soft way that leaves the user impressed and eager to donate and find out more.


The Savitri Waney Charitable Trust

Project date

September 2016


Wordpress · Charity

PASSION & PRofessionalism

We were in a fortunate position to have a wealth of striking, vibrant imagery at our disposal.

Our focus was to use these assets to bring the essence of the charity to the surface, in a way that showcased the passion and professionalism.


Some of London’s top restaurants, including Roka, Coya and Le Petit Maision, have connections with Savitri, and subsequently £1 of every customer bill is donated to the charity. We teamed up with a video production studio to create an animated film to give this prominence on the website and bring the story to life.

Check out the BIG CHANGE campaign here.