The brief
Savitri is a charity that works with some of the poorest rural communities across the world, delivering high impact, innovative solutions with compassion.
Our brief was to present the charity’s good work and professionalism in a serious but warm and soft way that leaves the user impressed and eager to donate and find out more.
Client
The Savitri Waney Charitable Trust
Project date
September 2016
Category
Wordpress · Charity
PASSION & PRofessionalism
We were in a fortunate position to have a wealth of striking, vibrant imagery at our disposal.
Our focus was to use these assets to bring the essence of the charity to the surface, in a way that showcased the passion and professionalism.
BIG CHANGE
Some of London’s top restaurants, including Roka, Coya and Le Petit Maision, have connections with Savitri, and subsequently £1 of every customer bill is donated to the charity. We teamed up with a video production studio to create an animated film to give this prominence on the website and bring the story to life.
