Bespoke modern design
The new designs are clean with a traditional layout, incorporating elements of minimalism in order to enable the user to easily digest information across all pages.
A soft colour palette was also applied to the designs so as to not distract from the core essence of the business, that being emerging markets.
Subtle yet smooth, we used gentle animations in order to bring the investment fund to life. The transitions were stylised to blend in with the overarching look and feel of the website, complementing the visual design.
Seamless user experience
Somerset’s previous website was cluttered and fairly difficult to navigate through. We resolved this by simplifying the navigation and sitemap, resulting in a logical flow and optimal user experience.