Logically Structured and Visually Captivating In Equal Measure
Given the stylish nature of the fashion industry and the creative disposition of the freelancers that this platform targets, a captivating visual design, was high up on the priority list. Tie this in with the complex nature of the platform in attracting different users types to facilitate a recruitment process from promotion through to management, the main challenge on this project was to build a platform that was functional, as well as aesthetically pleasing.
We adopted a fully integrated approach from start to finish, making sure all production teams (UX, design and development) were involved in every decision made.
Back End Configuration
From email confirmations and on-site notifications, to contract signing and post job appraisals, there was a multitude of elements that all needed to link together to create a flow that enabled the recruitment process to pass effortlessly for both employer and employee.
The project moved forward in an iterative fashion to allow us to test, learn and finesse.