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Responsive Web Design & Build

What devices do people use to connect to the Internet?

The importance of developing a website that transitions smoothly between all devices cannot be underestimated. Nowadays people use a variety of devices when accessing the internet and creating a responsive site is crucial to encourage conversion.

According to Statista, a leading data collection company in the UK, mobiles are by far and away the most popular devices in terms of how people are accessing the Internet. As of December 2017, 42%of the respondents stated that smartphones were the most important devices to to connect to the Internet, whilst 26% used a laptop, 16% on tablets and just 11% on desktops. These figures demonstrate the importance of developing a platform that seamlessly transitions between all devices.

Diffusion Digital is a responsive website design agency based in London. We start out by designing a website for desktop. Once we have fine-tuned every aspect of this design we set about transferring this experience onto the smaller devices. On some occasions features that look good on larger screens do not transfer well to mobile or tablet and if this is the case we will adapt our design across the different devices.

mobile phone, responsive web design

Why is responsive web design so important?

In the hyper critical world we now live in people tend to remember the bad rather than the good. If, for instance, you spend an amazing day at cycling through stunning countryside and towards the end you stumble across an angry rattlesnake – this is assuming you don’t like snakes; studies show that you are more likely to remember the snake over the walk.

 

desktop, tablet and phone example

Why is this relevant you might ask?

Surveys suggest that negativity bias manifests itself in a similar fashion online and that a single design or usability flaw or error, will be remembered over any positive features, no matter how small.

Digital Diffusion is a responsive web design agency in London that understands that the devil is in the detail and as such, we strive to design and develop exceptional websites with memorable experiences that crucially; the user will remember in a positive light.

We are responsive web design experts and our goal is to seamlessly tailor the UI and UX of a website design across different devices and platforms. The following list shows some of the key factors we take into account when designing a website.

  • Responsive design is more than just designing and developing a website that transfers across all devices and platforms. User Experience is one of our core values at Diffusion Digital. We put a great deal of thought into how our users will interact with the site and then we make it as easy as possible for them no navigate easily around the content.
  • Navigation is critical, especially around mobile. By using a variety of menus — from hamburger styles to drop-downs to simple expand or collapse fields — we design intuitive pages where the key information is easy to find the page remains clutter free.
  • Gestures are an easy way of navigating around mobile sites. Swiping or using the pinch ones fingers on the screen empowers the user and encourages them to interact and read the content.
  • Google recognises responsive web design and mobile optimised sites are ranked highly on search engine results pages.

Our team of experienced web designers and developers understand how to set up a mobile friendly websites that will boost customer interest, user activity and ultimately sales revenue. Contact our expert team to get the ball rolling on developing your new, optimised website.

For more information on platform-specific responsive websites check out our Shopify or WordPress pages.

FAQs

  • According to Statista, a leading data collection company in the UK, mobiles are by far and away the most popular devices in terms of how people are accessing the Internet. As of December 2017, 42%of the respondents stated that smartphones were the most important devices to to connect to the Internet, whilst 26% used a laptop, 16% on tablets and just 11% on desktops. These figures demonstrate the importance of developing a platform that seamlessly transitions between all devices
  • The importance of a faultless transition between the three main devices — desktop, tablet and mobile – cannot be stressed enough. At Diffusion Digital we start out by designing a website for desktop. Once we have fine-tuned every aspect of this design we set about transferring this experience onto the smaller devices. On some occasions features that look good on larger screens do not transfer well to mobile or tablet and if this is the case we will adapt our design across the different devices
  • In a world where people use several devices to access the Internet it is crucial that all content and pages are flexible across all screen resolutions and devices.
  • Responsive design improves User Experience and will translate into a positive perception of your brand and business. The more accessible your website is, the more likely you are to convert your customers.
  • Google recognises mobile optimised sites and ranks them highly on search engine results pages. Additionally responsive web design generally means that page loading times decrease and this is also a positive factor for search engines.

Responsive design uses Cascading Style Sheets (CSS), specifically CSS3 media queries to detect the display dimensions on a user’s viewing device. A web page is then re-formed — rather than reduced in size — to fit the screen dimensions of the user’s viewing device.

There are several ways of checking if your website is mobile optimised.

  • Resize your browser window on your desktop PC and you should see the page transform as your decrease the page in size.
  • Firefox has a built in responsive design viewing tool. (Go to Tools > Web Developer > Responsive design View)
  • There are several browser plugins that simulate various mobile different screen dimensions