Never has eCommerce been more crucial to the success of a retailer’s business.
The UK has the most advanced eCommerce market in Europe, making up 30% of the entire region and over the past five years the UK market has doubled in size from £100 billion to over £200 billion. This growth is only set to continue with events like COVID fast forwarding consumer familiarity and trust, when it comes to choosing eCommerce over other channels.
However, even though being able to buy something at the click of a button and have it delivered the next day has become part and parcel of everyday life, we understand that the prospect of going through an eCommerce website project is likely to be a daunting exercise for most of our clients. There are a lot of factors to be considered and if not done correctly it can spell the difference between an eCommerce store’s success and failure.
This is where Diffusion Digital comes in. eCommerce development has been a core part of our service offering since our inception. We’ve partnered with many luxury brands over the years, guiding them through this process from start to finish. We have a tried and tested process in place that ensures each and every eCommerce experience we build has the perfect balance of design and technology, delivering a creative look and feel that evokes the desired emotional response from your customers and has a framework that offers them a seamless and enjoyable shopping experience.
ECOMMERCE PLATFORM SELECTION
The good news is that there are many great options out there, that all have decent service offerings. The bad news though is that this makes the job quite overwhelming and complicated, when there are so many to choose from, all of which share many of the same features and functionalities.
We understand that our clients cannot be 100% sure what they need and even more so we do not think in many respects they have the tools to identify which platform is the most suitable.
Diffusion Digital has an agnostic approach to platform selection and it’s not until the project has been clearly scoped out and we have a good understanding of the business roadmap that we will put forward our recommendation as to which platform is the most appropriate to enable our clients to meet their business and commercial needs, and will be instrumental in driving conversion and growing their business.
Offering your customers a local shopping experience, and allowing your business operations to work efficiently on an international scale is essential in the connected world we live in.
Every business has its own set of requirements and whilst they may broadly be similar to other businesses, it is understanding the intricacies within them and then pairing these with effective solutions that will make the difference when it comes to customer satisfaction and streamlining management.
Our eCommerce specialists will take the time to understand the finer requirements. Whether that is multi-currency and language set up or cloning the website for different markets so you can offer separate product lines and marketing messages, our specialists have the relevant skill sets to make sure your customers receive a truly local and familiar experience, keeping them engaged and willing all the way through to conversion.
THE WEBSITE IS ONE PART OF A WIDER ECOSYSTEM
It is a fair assumption that your eCommerce website will have to integrate with external systems to some extent to allow you to offer your customers an enhanced service and for you to run your business efficiently.
For example, streamlining and automating your order fulfilment process will have a direct impact on the time you spend on back end operations and will be a key influence on the satisfaction of your customers.
So whichever eCommerce platform we end up choosing together, it is just part of this bigger ecosystem. We understand the importance in making sure these are all compatible together, and that as a unit they offer an automated, watertight and manageable solution.
INTEGRATED DIGITAL MARKETING STRATEGY
Behind every great eCommerce business there must be a solid digital marketing strategy. Digital marketing is the best method to give your newly created and optimised website the visibility it deserves.
Our in-house knowledge consists of experts in SEO (search engine optimisation), PPC (pay per click), Email marketing as well as Social Media (organic, paid & influencer).
A combination of these crucial channels will define your digital marketing strategy and elevate your brand’s presence online.
GET IN TOUCH
We’d love to have a chat to discuss your requirements / plans in more detail so please do reach out to us so we can set up a meeting with one of our digital consultants.
Intelligent solutions to help you scale at ease