How to get customers to fall in love with your eCommerce store this Valentine’s Day

By Gabby Coughlan

The most romantic day of the year has hit once again.

For some, it’s an opportunity to declare their love for their other halves. For others, it’s an occasion for watching The Notebook whilst consuming a life-time’s worth of chocolate.

Yet for online store merchants, it’s a time for winning the hearts of their customers by luring them in with Valentine’s Day deals that they can’t say no to.

But how do store owners make themselves attractive enough to rule out the competition?

Continue reading for some Valentine’s Day tips to make your users fall in love with your store and boost your e-Commerce sales.

 

Check out how we can help you with your e-commerce store!

 

1. Spoil Your Customers with Offers and Freebies

 

Identify your most popular products and increase sales by promoting special Valentine’s Day discounts, free shipping and special offers for your loyal customers. This year, Pandora are incentivising their consumers to purchase with a free gift when they spend £99 or more.

 

 

What’s more, combining certain products to create gift sets is a great way to attract those looking to spoil their loved ones. You could even go a step further by offering complementary gift-wrapping to add a final Valentine’s touch.

 

2. Spice Up Your Landing Page

 

What better way to promote your Valentine’s Day offers and discounts than by creating a themed landing page? Incorporate the cliché pink and red colour scheme, insert some heart icons and add some cringe-worthy messaging to get your users excited about the most romantic day of the year.

 

 

This year, Boohoo.com has dedicated a Valentine’s landing page promoting their date night outfits, keeping very much in line with the Love Island lingo.

 

3. Write Blogs… Not Love Letters

 

As special as it is writing love letters to your other half, don’t forget to write enough blog content around Valentine’s Day. Creating content with optimised keywords will help boost traffic to your eCommerce store, which will ultimately lead to higher conversion.

Think about what most users will type in when searching for Valentine’s treats, for example, flowers, romantic, boyfriend, in order to ensure you’re using the most suitable keywords to rank higher in SERPs (Search Engine Result Pages).

 

4. Give Some Love to Mobile

 

With more than half of online shopping done on mobile, it’s vital that your eCommerce store is responsive for mobile shoppers – and it’s only going to get more crucial as mobile commerce is forecast to overtake internet shopping on desktop by 2021.

Optimise your mobile store by ensuring a seamless user journey and easy checkout to encourage users to purchase their gifts on-the-go

 

5. Give Your Customers Attention

 

We know you love receiving messages on Valentine’s Day, so why not fill your customers’ inboxes with Valentine’s treats? Be sure to start marketing your sales and offers a few weeks before to start building awareness around how they can benefit from your store.

This year, Michael Kors have been effective in their email marketing, by offering advice on what to wear on Valentine’s Day, whether you’re going for a candlelit dinner with your other half, hanging out with your mates or heading to the movies.

 

 

So there you go, those were just a few tips and tricks to help you fulfil your Valentine’s Day wishes. Want to know more? Get in touch with us through the link below to find out how you can optimise your eCommerce store for any day of the year.

 

 

HAPPY VALENTINE’S DAY!