The Brief
Breitling UK is widely known as a luxury retailer of fine-crafted Swiss watches of ‘style, purpose and action’. They have also expanded into a successful jewellery line.
The brand appeals to men and women of action, purpose and style. With the new launch of women’s collection, they want to appeal to the growing base of luxury purchases inspired by social media.
Services
- Social
- Content Production
- Influencer Marketing
Challenge
Breitling initially approached Diffusion for the launch of their first dedicated women’s collection. They needed support in creating a strategy that would appeal to the growing base of luxury purchases inspired by social media. The aim of the engagement was to discover how to translate the brand’s identity into a local and international influencer-marketing campaign.
Solution
Through the high-level influencer partnerships, we were able to translate the brand’s identity as the watch brand of choice for discerning customers into their social media presence. With longevity at its centre, we have helped foster these partnerships to become a staple feature of the brand.
The success of our initial campaign has grown to result in us becoming a long-term, trusted partner of the brand. We have now worked with them for 3.5+ years and our retainer extends an impressive 32 years. In that time we have successfully executed over 15 social campaigns for them.
2.2
Average Engagement Rate
8.2m
Impressions
300k
Interactions
4.1m
Reach
11.5m
Followers
