Paper London is a sustainable fashion brand offering cool & colourful women’s clothing, swim and resort wear. The brands collections are bright and bold – they believe ‘colour is a power that directly influences the soul’. Paper also champions social and environmental good through their supply chains, packaging and the quality of their pieces.
Paper London were relying on a single paid channel for sales, so they came to us for digital marketing support in order to drive conversions and brand awareness. In order to realise & fulfil the brand objectives, the digital marketing team and Paper London underwent an initial discovery session where we identified target audiences, objectives and KPIs in order to make the PPC trial as effective as possible. Our approach was to help the brand set up a marketing calendar which outlined product drops and core product focus, and translate this into Paid Search activity.
- Website Design
- Digital Strategy
OBJECTIVES & TARGETS
RETURN on AD SPEND
MARKET REACTIVE APPROACH
The Paid Search trial period also faced a variety of macro trends that meant our agile & market-reactive approach had to be put to practise. Brexit and new Covid-19 restrictions meant our campaigns needed quick adjustment to continue delivering on our projections and brands expectations.
FURTHER GROWTH OPPORTUNITIES
The collaborative approach we took during our Paid Search trial period meant the client is still harnessing strong results since then. The value added not only lies in the effective campaigns we supplied, but also in the strategic growth opportunities we shared as part of the knowledge we gathered through our data led approach.
Thank you so much for everything… Working with your team has been life changing and hopefully rebuilding the business for the better…