THE BRIEF
Paper London is a sustainable fashion brand offering cool & colourful women’s clothing, swim and resort wear. The brand’s collections are bright and bold – they believe ‘colour is a power that directly influences the soul’. Paper also champions social and environmental good through their supply chains, packaging and the quality of their pieces.
Paper London were relying on a single paid channel for sales, so they came to us for funding and digital marketing support under the Commerce Catalyst programme, in order to drive new customer acquisition, conversions and international brand awareness.
Category
- Retail
- Sustainability
- Fashion
Services
- Website Design
- SEO
- PPC
- Digital Strategy
- Shopify
OBJECTIVES & TARGETS
985%
REVENUE INCREASE compared to previous year
3.21
RETURN on AD SPEND
500K
IMPRESSIONS across UK and AUS
MARKET REACTIVE APPROACH
The Paid Search activity was also up against a variety of macro trends that meant our agile & market-reactive approach had to be put to practise.
Brexit and new Covid-19 restrictions meant our campaigns needed quick adjustment to continue delivering on our projections and brands expectations.
CONTINUOUS GROWTH
The collaborative approach we took during initial Paid Search activation meant the client is still harnessing strong results. The value added lied not only in the effective campaigns we supplied, but also in the strategic growth opportunities we shared as part of the knowledge we gathered through our data led approach.
Paper London have since expanded their engagement with us, under the Commerce Catalyst programme. We are currently supporting them with overall Digital Marketing consultancy, Web Design support and PPC activation, through which have since been selected for Google’s Accelerated Growth Programme.
