Commerce Catalyst Programme
We provide investment, consultancy & full-service digital execution for luxury and premium brands with demonstrable growth potential.
By bridging the gap between vision and target audience, the Programme helps ambitious brands achieve their online sales potential.
Commerce Catalyst Programme FAQsAbout the Programme
The Programme is designed for brands looking for both financial support and a strategic digital partner to help accelerate their digital growth and reach customer engagement goals.
Brands on the programme receive a bespoke and fully-funded digital strategy that combines the right channels for online revenue growth, based on a deep understanding of their positioning, product offering and target audiences. Ongoing digital services include a mix of strategy, website optimisation and Digital Marketing activation, depending on your specific needs and previous engagement figures.
Our iterative and data-driven approach is flexible to changing circumstances, allowing us to adapt our strategy based on traction, ROI and performance.
The Commerce Catalyst Programme
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Investment
- Initial investment options at 3 different tiers (low, medium & high).
- Repayment through a post-launch revenue share, with terms adapted for each brand.
- Reinvestment dependent on growth.
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Consultancy
- Definition & roadmapping of business objectives (OKRs)
- Identification of marketing channel mix for growth
- Creation of Digital Marketing strategies and content calendars
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Execution
- Website UX & UI Design, Development & Analytics
- Digital Marketing support (SEO, Paid Media, Email & Social)
- Quarterly Strategy and performance Reviews
- Iterative and flexible approach that focuses on practical growth and strategy
Key Benefits of the Programme
- Funding, consultancy and execution provided under one roof by the leading growth partner for luxury brands
- An adaptive and innovative digital strategy, combined with industry-leading design & execution, helping your brand stand out from the crowd and differentiate from competitors
- A dedicated and responsive project team that serves as an extension to your own, resulting in time saving and allowing you to focus on your brand’s vision and purpose
- Access to a highly-skilled team of digital practitioners across Strategy, Design, Technology and Marketing, with years of cumulative experience in the luxury and premium sectors
Application Criteria for New Business Loans
To qualify for the Commerce Catalyst Programme, you must be a young eCommerce brand (under 10 years) with a minimum of £10k monthly revenue and demonstrable traction with your target audience.
Application Process
- Initial Qualification: Our team review your application to see if your brand meets the base requirements for the programme
- Introduction Call: A one-hour introduction call to learn more about your brand, business and people, and how the Commerce Catalyst funding could benefit your growth
- Discovery Meeting & OKRs Definition: A two-hour session with our subject matter experts to dive deeper into your short-medium term business objectives (OKRs)
- Projections & Investment Options: We create realistic online revenue projections based on three levels of funding, and a Scope of Work to achieve your targets
- Scope Definition & Funding Terms: Finalisation of services to be provided and finer details of the investment
Review
Our Recent Work
Paper London
Paper London
Paper London is a sustainable fashion brand offering cool & colourful women’s clothing, swim and resort wear. The brand’s collections are bright and bold – they believe ‘colour is a power that directly influences the soul’. Paper also champions social and environmental good through their supply chains, packaging and the quality of their pieces.
Paper London were relying on a single paid channel for sales, so they came to us for funding and digital marketing support under the Commerce Catalyst programme, in order to drive new customer acquisition, conversions and international brand awareness.
Port Tanger
Port Tanger
Inspired by the prolific and tumultuous city of Tangier, Port Tanger is a luxury eyewear brand that embodies and celebrates the DNA and vibrant lifestyle of the Moroccan city.
Targeting a youthful and fashionable audience that place quality and style at the helm of their decision making processes, we have been supporting the brand with fully-funded digital strategy & execution under the Commerce Catalyst Programme since early 2021.
FAQs
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What are the marketing costs for small businesses in the luxury sector?
For any new business, whether it is in fashion eCommerce or travel and hospitality, getting your brand in front of relevant audiences is a significant challenge and often requires significant investment. Through commerce catalyst Diffusion will ensure your digital setup is sound, before creating a marketing plan that will help your business achieve short and long term. Costs vary depending on the sector but get in touch with one of our team to kickstart your business’s digital presence.
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Do you provide new business loans for companies affected by the Corona virus pandemic?
Diffusion’s Commerce Catalyst supports all fast growing new businesses, whether they have been hit by Coronavirus or have been born out of it. Different strategies will be applied based on each business’s unique circumstances and one of our team will be able to provide more insights on this so please get in touch.
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Do you only provide new business loans for companies in the UK?
Diffusion is delighted to work with an international portfolio of clients, whether they are based out of the UK or their audiences cross borders.
Branding
Building a compelling and cohesive brand identity is crucial to the success of any business.