Inspired by the prolific and tumultuous city of Tangier, Port Tanger is a luxury eyewear brand that embodies and celebrates the DNA and vibrant lifestyle of the Moroccan city.
Targeting a youthful and fashionable audience that place quality and style at the helm of their decision making processes, we have been supporting the brand with fully-funded digital strategy & execution under the Commerce Catalyst Programme since early 2021.
- Website Design
- Digital Strategy
Our web production team conducted a thorough UX audit of the existing website and proposed optimisation opportunities to the existing website that would help users on the conversion journey. The website optimisations focused on bringing more of the brand’s story to life on the website, and capitalising on the stunning imagery Port Tanger have by housing it on the Homepage and Our Story page. The new Homepage design elevated the website by allowing Port Tanger to push new products and collections in a visually engaging way.
Our digital marketing specialists conceptualised a roadmap with the primary goal of generating qualitative traffic drivers to the website to not only create brand awareness but also conversion focused campaigns, testing a variety of advertisement formats, markets and target audiences to identify best practises for future marketing campaigns.
Key Development Areas
Digital marketing areas of development were:
- Pay-per-click advertising – Text Ads
- Paid Social
- Email marketing
- Content Calendar creation
- Search Engine Optimization – Meta Data, KeyWord Research
Website areas of development were:
- Our Story Page
- Product Display Pages
The timing was perfect for Port Tanger, having recently introduced a second generation of eyewear to increase their collection of luxury sunglasses. With our support Port Tanger have been meeting the projected targets which were calculated and anticipated during the discovery phase.
Since launch of activity in mid-April Diffusion was able to support the brand reach 50% of projected sales. Other key stats following the launch of their refreshed eCom site site include a 15% increase in conversion rate, and a 12% reduction in bounce rate.
Our collaborative approach allows us to deliver calculated and data-driven digital strategies. We always ensure that the brand is put first, ensuring that brands see is a steady growth in equity that results in increased awareness amongst target audiences.