Paper London is a sustainable fashion brand offering cool & colourful women’s clothing, swim and resort wear. The brands collections are bright and bold – they believe ‘colour is a power that directly influences the soul’. Paper also champions social and environmental good through their supply chains, packaging and the quality of their pieces.
Paper London were relying on a single paid channel for sales, so they came to us for digital marketing support in order to drive conversions and brand awareness. In order to realise & fulfil the brand objectives, the digital marketing team and Paper London underwent an initial discovery session where we identified target audiences, objectives and KPIs in order to make the PPC trial as effective as possible. Our approach was to help the brand set up a marketing calendar which outlined product drops and core product focus, and translate this into Paid Search activity.