The Brief

SAFiYAA is a British fashion boutique, focussed around designing beautiful feminine dresses for women who want elegance and originality.

Having had a rocky time configuring their e-commerce set up previously, a robust, fully automated platform was required with this rebuild. In addition to the online store, the website also needed to allow users to opportunity to explore and uncover the nuts and bolts of the SAfiYAA brand.



Project date

December 2015


E-Commerce · Fashion · Wordpress · Shopify

Dual Platform

Given the need to create an online store that was tailored to SAFiYAA’s exact requirements, but to also present the brand in a thorough and compelling fashion, we made the decision to build the site on WordPress and Shopify.

Rather than trying to cram all the brand and editorial content onto Shopify, we left the e-commerce platform to focus on just that, and used the creative freedom of WordPress to showcase SAFiYAA’s story.

Rich and Captivating eCommerce

We helped the demi-couture womenswear brand hit the ground running with style, elegance and cutting edge technology.

A clear synergy

The site harnesses both brand and commerce in equal measure.

Primary Advantage