The Brief

SAFiYAA is a British fashion boutique, focussed around designing beautiful feminine dresses for women who want elegance and originality.

Having had a rocky time configuring their e-commerce set up previously, a robust, fully automated platform was required with this rebuild. In addition to the online store, the website also needed to allow users to opportunity to explore and uncover the nuts and bolts of the SAfiYAA brand.



Project date

December 2015


E-Commerce · Fashion · Wordpress · Shopify

Sofiyaa Home page Shopify

Dual Platform

Given the need to create an online store that was tailored to SAFiYAA’s exact requirements, but to also present the brand in a thorough and compelling fashion, we made the decision to build the site on WordPress and Shopify.

Rather than trying to cram all the brand and editorial content onto Shopify, we left the e-commerce platform to focus on just that, and used the creative freedom of WordPress to showcase SAFiYAA’s story.

Sofiyaa Shopify Product home page
Sofiyaa Shopify Summer Season Landing page

Rich and Captivating eCommerce

We helped the demi-couture womenswear brand hit the ground running with style, elegance and cutting edge technology.

Sofiyaa global stores landing page

A clear synergy

The site harnesses both brand and commerce in equal measure.

Sofiyaa Shopify womens dresses
Sofiyaa Shopify product page
Primary Advantage